Your AI sales setter· by FirstStone

Your calendar fills up with meetings.
You don't write a single DM.

Settr replies to your comments and messages on LinkedIn, email and WhatsApp in your style, delivers your resource, qualifies every lead and books the meeting on your Calendly. It only proposes the call when the interest is real. And it never pushes.

It's not a template bot. It's a setter with real sales methodology: it knows what to ask, when to stay quiet, and when the meeting is earned.

Writes like you · Human pace, anti-ban · LinkedIn + email + WhatsApp

Settr · working right now

This week
0

meetings

0

leads handled

0

in conversation

LM

Laura Medina

commented 'GUIDE' on your post · asked for pricing

Resource delivered
CR

Carlos Rey

Thu 12:00 · on your Calendly

Meeting booked
AP

Andrea Prat

thread revived

Voice note sent

Illustrative example · results depend on your offer and your list.

Writes like you, not templatesOnly proposes the meeting when it's earnedLinkedIn, email and WhatsApp Business

The shift

Your week, with and without Settr.

Without Settr

  • You post. 40 comments and 20 DMs come in. You reply to 6.
  • Hot leads go cold while you're recording content.
  • Cold outreach feels like a chore, so you skip it.
  • Follow-up depends on you remembering.

With Settr

  • Every comment gets its reply and its resource. Instantly.
  • Every DM turns into a real sales conversation.
  • Outbound goes out on its own, value first.
  • Follow-up never gets forgotten and never overdoes it.

Every lead left unanswered is a meeting someone else takes. Settr never leaves one unanswered.

How it sells

Meetings aren't asked for.
They're earned.

Settr doesn't chase. It gives value first, understands the problem, and only proposes the call when there's real interest. If it's not the moment, it doesn't propose it. Period.

Value before the pitch. Delivers the resource, answers the question, adds something useful. The pitch comes once the lead actually wants to hear it.

Qualifies through conversation. Role, pain, urgency and fit, without sounding like an interrogation. It only states confirmed facts: if it doesn't know, it doesn't make it up.

Never pushy. Counters and cadences per channel. Every follow-up comes with a new angle. When the touch cap runs out, it stops.

No templates that smell like spam. No overwhelming anyone. No burning your brand.

Under the hood

What happens when you turn it on

Your content, turned into clients

Post 'comment GUIDE and I'll send it.' Settr handles the rest.

You write a post with a keyword. From there, you don't touch a thing: Settr spots every comment, replies, sends the DM with your resource, and keeps the conversation going.

  • Scans your posts every 20 minutes: no comment slips through
  • DM with your resource, personalized and in your style
  • Captures the email on its own landing page and adds the lead to your CRM
  • Filters who fits: doesn't chase the curious, works the buyers
  • And when there's real interest, books the meeting on your Calendly

You already know this funnel from Instagram. This is the version that also converses, qualifies and closes. Today, on LinkedIn.

Comment funnel

New comment on your post

'GUIDE' · 2 min ago

Comment reply + DM with your resource

in your style

Email captured on your landing page

lead in your CRM

Qualifying: fits your ideal client

conversation in progress

● Real interest detected → proposing meeting on your Calendly

Under the hood

Real conversation. All the way to the meeting.

Three layers in every message: one decides what needs saying at that point in the conversation, another writes it in your style, and a judge reviews it before it's sent. If it doesn't measure up, it doesn't go out.

  • Only says what's true: no confirmed fact, no claim
  • The meeting is earned: real interest, resource delivered, objections resolved
  • Sounds like you: learns your writing style, down to your verbal tics
  • Replies in the lead's language

Your style, learned

Generic AI

Dear customer, I am pleased to reach out to present our solution to you.

Settr, in your tone

hey, saw your comment on the post. sent over the guide, let me know if it lands. what's holding you back the most right now?

● Buying signal detected

Proposing meeting

Never again 'what do I post?'

Post what's already working. Before it cools off.

The viral radar watches accounts in your niche and spots the posts taking off right now. If you want, it pings your phone on Telegram.

  • 'Create my version': one click and you have the script adapted to your offer
  • Studio: post, carousel, image, guide or ebook with its own capture landing page
  • Calendar with automatic publishing: it posts itself and the funnel kicks in

From 'I saw a viral post' to 'post published with resource and lead capture' in one session. No designer. No copywriter.

Viral radar

Your niche
🔥

'3 mistakes that kill your DMs'

taking off · 4h ago

Create my version
📈

'How I qualify without asking about budget'

trending · 1 day ago

Create my version

Studio: script adapted to your offer + lead magnet + landing page. Scheduled for tomorrow, 9:00 AM.

Outbound prospecting

Cold outreach that's not embarrassing to receive.

In cold outreach, nobody replies to 'hi, I'm selling you something.' Everyone replies to their own problem. Campaigns in 3 steps: goal, audience (a list, a LinkedIn search or a CSV) and sequence.

  • Resources personalized per prospect, using public data about THEIR company
  • Two ready-made, editable sequences: Relationship or Direct with resource
  • Multichannel touches: LinkedIn invite, DM, email and voice note
  • Golden rule: if they reply, the sequence stops and the setter takes over the conversation

Sequence · Direct with resource

LinkedIn invite

day 1 · sent

DM with their personalized audit

day 3 · sent

Follow-up email, new angle

day 6 · scheduled

● They replied → sequence stopped · your setter takes over the conversation

The touch nobody expects

'Wait, did they just send me a voice note?'

Clone your voice once, and Settr decides which message deserves audio: a 20 to 30 second note in your voice that revives dead threads, because nobody expects a voice note from a bot. You don't record a thing.

  • Revives conversations a text can no longer save
  • Your voice is only cloned with your explicit, revocable, server-verified consent
  • We take it seriously because it's your identity

Voice note · in your voice

0:24

haha wasn't expecting the voice note. okay, tell me, does Thursday work for you?

Thread dead for 12 days · revived with a voice note.

You're in control

It runs itself. And you're in control.

One switch: Settr Autopilot. Turned on, your setter replies on its own, 24/7, without waiting for you. And whenever you want to take over a specific conversation, you go into the Inbox, take the wheel on that thread, and the setter steps back. Let go and it picks back up. Nothing breaks.

Settr Autopilot

Active · 24/7

Account security

Your LinkedIn account is sacred. Settr acts accordingly.

It works from your own accounts at a human pace: variable pauses before every message, time windows for your timezone, daily caps per account and per campaign, and a gradual warm-up when starting out.

Caps and warm-up set by default. You don't need to know what the safe limits are.

Truly multichannel. Spreads activity across LinkedIn, email and WhatsApp: it doesn't hammer a single channel.

Restriction detection. If LinkedIn restricts your account, Settr detects it and pauses itself until it's safe again.

Touch cap. Limited follow-ups, each with a new angle. Never repeats an argument.

We'll say it plainly: it's your account, and the risk is never zero. That's why the limits come built in and account health is always in view.

Account health

Healthy

Invites today

14 / 30

Messages today

38 / 80

Warm-up

Week 3 of 4

Settr says: you're within the safe limits. I'll pick up the pace once warm-up is done.

Example figures.

Watch it before you set it loose

Watch it sell before setting it loose on real clients.

The simulator pits your setter against a simulated buyer matching your ideal client. You see the whole conversation, the other side's buying intent climbing from 0 to 5, the setter's reasoning, and the judge's score on every message. Even the voice notes.

We're not asking you to trust us blindly. We're giving you the training room.

Simulator · demanding buyer

Training

Buying intent

4 / 5

doesn't my CRM already do this with automations?

Judge: objection resolved without dismissing it. Approved. Can propose the call.

How it works

From zero to meetings in three steps

01

Connect your channels

LinkedIn, email and WhatsApp Business, from your own accounts and identity. Plus your Calendly.

02

Teach it your business

Paste your website and Settr extracts your offer and ideal client. If you want, train your writing style, even by dictating voice notes.

03

Turn on Autopilot

Content, comments, DMs, outbound and follow-up. All you do is show up to the meetings.

No vanity metrics

One number rules: meetings.

A sales pipeline with every conversation in its stage, a calendar wired to your Calendly, and live metrics. You know which post or campaign each meeting came from. Whatever doesn't move meetings forward doesn't take up space.

Pricing

A lot less than a human setter.

A human appointment setter costs several times this every month. A junior SDR runs €2,000 to €4,000. Your setter works 24/7, never takes weekends off, and starts at €99.

Ignition

99€/mo

to fill your calendar on your own

  • 1 LinkedIn account
  • 1,800 credits/month
  • Settr Autopilot: converses, qualifies and books meetings
  • Comment funnel, radar, Studio and outbound
  • Writes in your style · anti-ban pacing
Request access

Overdrive

Recommended

249€/mo

for those already selling every day

  • Everything in Ignition
  • Up to 3 LinkedIn accounts
  • 6,500 credits/month
  • Sales CRM (pipeline)
  • Voice notes with your cloned voice
  • Priority support
Request access

Singularity

499€/mo

high volume without hiring anyone

  • Everything in Overdrive
  • 14,000 credits/month
  • High-volume prospecting
  • Lead magnets and calendar with no practical cap
  • Guided onboarding
Request access

Every plan connects LinkedIn, email and WhatsApp Business, and includes the comment funnel, the viral radar, Studio, outbound and the simulator.

Extra LinkedIn account: +€79/mo with 1,500 added credits. Had a big month? Top-up packs from €49, no plan change needed.

Credits are spent on what your setter thinks and produces, not per message sent. You can see them in your dashboard at all times.

Launch pricing. No guaranteed meetings or conversion: that depends on your offer and your market. What we do guarantee is that no lead goes unanswered.

While you're reading this

Someone is commenting on your latest post.

It could go unanswered, like always. Or it could get your resource, three good questions, and a slot on your calendar.

Request access →

Frequently asked questions

What people usually ask

Won't it sound like a bot?

It's built to do the opposite. It learns your writing style (your phrasing, your length, your verbal tics), breaks messages into bubbles like a person would, replies with variable pauses during working hours, and avoids the phrases that give AI away. On top of that, a judge reviews every message before it's sent: if it doesn't sound like you, it doesn't go out. We won't promise it's indistinguishable from a human. We will promise it doesn't sound like a template bot, and you can check for yourself in the simulator.

Does it really run on its own, or do I have to approve messages?

It runs on its own. There's no queue of drafts or messages waiting for your approval: you turn on Autopilot and your setter replies, delivers resources and books meetings without asking you anything. The Inbox exists for the opposite case: whenever YOU want to take over a specific conversation, you step in, take the wheel, and the setter steps back until you hand it back.

When does it propose the meeting?

Only when it's earned. It needs three things before proposing it: real interest detected, your resource delivered, and no unresolved objections. If any is missing, the proposal doesn't even appear in the message. And when it's time, it books it directly on your Calendly.

How does the 'comment and I'll send it' thing work?

You publish a post with a keyword. Settr watches the comments, replies to each one, sends the DM with your personalized resource, captures the email on its own landing page and adds the lead to your CRM. If the person fits your ideal client, it keeps the conversation going all the way to the meeting. You just publish.

Which channels does it work on?

LinkedIn (messages, comments and voice notes), email and WhatsApp Business. These are the channels that exist in the product today: we don't promise any that don't exist yet.

Does it work with Instagram?

Not yet. If your business runs on the 'comment X and I'll send it' trick from Instagram, Settr is exactly that system, today on LinkedIn: it spots the comment, replies, sends the resource by DM, captures the email, and also carries the conversation all the way to qualifying the lead.

Is it safe for my LinkedIn account?

It works at a human pace: daily caps per account and per campaign, gradual warm-up, variable pauses and time windows for your timezone. If LinkedIn restricts your account, it detects it and pauses itself immediately. Honestly: it's your account, and the risk is never zero. That's why the limits come set by default and account health is always in view.

Will it be pushy, or make things up?

Neither, and not out of good intentions: these are rules the model can't break. It has a cap on touches, channel-specific cadences, and every follow-up comes with a new angle, never repeating an argument. And it can only state confirmed facts about your business: if it doesn't have the data, it asks or lets it go. Before selling anything, your setter protects your brand.

How do credits work?

Every plan includes a monthly allowance (1,800, 6,500 or 14,000) that's used up when the AI works: conversations, resources, scripts, audio. You pay for real work, not per message sent. If you run short one month, you buy a top-up pack from €49 without changing plans. You see it all in your dashboard.

Is cloning my voice legal?

Yes, and we take it seriously. Your voice is biometric data: only your own voice gets cloned, with explicit consent you can revoke whenever you want, and the block is enforced server-side, not just a notice. It complies with GDPR and the EU AI Act.

Does it guarantee meetings or sales?

No, and be wary of anyone who guarantees that. Meetings depend on your offer, your market and your list. What Settr guarantees is the work: no comment, DM or follow-up ever goes undone, and it's done with real sales methodology.

Does it work for my industry?

It's built for B2B service businesses that close with a call: marketing and automation agencies, consultancies, sales trainers, lawyers, real estate, recruiters and more. If you sell over LinkedIn and your sale goes through a meeting, it fits.

Do I need to publish content for it to work?

No, but it helps. Without content, Settr prospects cold with multichannel sequences and resources tailored to each prospect. With content, it also turns every post into a capture funnel. And if you don't know what to post, the viral radar solves that for you.

When is it available?

We're opening early access in batches. Request access and we'll let you know as soon as you can connect your accounts.

FirstStone Are you a founder?

Also raising a round or looking for your first clients?

FirstStone supports you at every stage, from a loose idea to raising investment. Settr is its sales setter.

Discover FirstStone →

Stop just replying. Start closing.

Settr converses, delivers value, qualifies and books meetings. You show up to the meetings.

Request access →